challange
overview & problem
Andrey Vanin is a financial instruments analyst who regularly conducts in-depth reviews of stocks and bonds. On his website, he offers subscribers access to company analytics, personal reviews, and an overall rating system.
He approached me with a request to develop a new version of a mobile application that would allow clients to work with the same extensive analytical data as on a desktop. The old application had poor product performance because it was not optimized for use on a small phone screen.
role & team
Role
Team
result
boost in user retention, keeping investors engaged longer.
more conversions to premium subscriptions after redesign.