challange
Transform Forex trading into a guided and risk-aware experience.
overview & problem
Many novice traders struggled with complex platforms like MetaTrader, leading to risky decisions and rapid losses. StartFX aimed to solve this by introducing a step-by-step interface that gradually unlocked features and implemented safeguards against high-risk trades. The platform was designed for Web, iOS, and Android to provide an accessible and structured trading experience.
role & team
Role
- Hands-on UX/UI Design
- Leading the design team of 4
- Coordinating with devs and product stakeholders
Team
- 3 UX/UI Designers
- Project Manager
- Product Manager
- CPO
result
100,000
users adopted the platform over 4 years.
1,7x
increase in user retention, reducing reckless trading.
