challange
Digitize and simplify freight booking for growing businesses.
overview & problem
Freightly is a digital freight brokerage platform designed to connect shippers and carriers seamlessly. It offers automated tools for posting freight orders, selecting carriers, and tracking shipments, catering primarily to SMEs lacking dedicated logistics departments. The primary challenge was to create an intuitive interface for a complex system encompassing multiple user roles and intricate logistics workflows. The freight transportation industry involves numerous nuances, requiring a deep understanding to ensure user-friendly design and efficient operations.
role & team
Role
- Hands-on UX/UI Design
- Leading the design team of 3
Team
- 3 UX/UI Designers
- Project Manager
- Product Manager
- Business analysts
- CPO
result
1st
in digital freight bookings in the region by total volume.
20%
cost reduction in shipping compared to direct carrier contracting.
45,000+
businesses used the platform in the first year after launch.
